If you take a close look, kelp can be found all over the place, from your pantry to your shower shelves: It’s in beer, vitamins, salad dressings, toothpaste, even shampoos. Seaweed is gaining popularity across the globe, and with it, so is kelp farming. Alaska’s nascent kelp industry is following suit. The first commercial farm in the state was established in 2016, and more are popping up every year. But industry experts say Alaska farmers are currently facing a challenging growth spurt.